Latte Art ChampionMae Bu Ya Farm6 Branches · ThailandCoffee Consulting
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Our Menu
Espresso, Filter, Signature drinks & more
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Mae Bu Ya Farm
Single origin from our Chiang Rai highland farm
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Barista Academy
Professional training by Latte Art Champions
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Wholesale
Premium bean supply for cafés & businesses
Since 2011
From a 3×2m Wooden Stall to an Asian Brand
Born from pure passion in 2013, our first branch "Tak Mo" was a tiny wooden stall. Today ROSETTA has grown into a full Specialty Coffee brand with 6 branches, a roastery, and the Mae Bu Ya farm.
Mae Bu Ya Farm sits in the highlands of Chiang Rai — the origin of our signature Single Origin coffee. From growing and harvesting to processing and roasting, every step is handled in-house for uncompromised purity.
It started in 2011 — not with a business plan, but with an obsession. A love for coffee so deep it became impossible to ignore. By 2013, that obsession became a tiny wooden stall in Thailand: the first ROSETTA.
As a Barista and Latte Art Champion across both Thailand and Asia, we didn't just open a café — we built a space where coffee is art, science, and human connection at once.
Today, ROSETTA has grown into 6 branches, a roastery, a farm in Chiang Rai, and a Consulting team helping others across Thailand bring their own café dreams to life.
Our Journey
Timeline of ROSETTA
2011
☕ The Beginning — Learning Coffee
A passion for Specialty coffee ignited. Years of study, practice, and dedication mastering the science of Espresso and Latte Art.
2013
🏠 First Branch Opens — Tak Mo
A 3×2 metre wooden stall, bursting with ambition. Every single customer who walked in became the fuel to keep going.
"ใส่ใจในทุกแก้ว" · Tak Mo · 2013
2015
🏆 Thailand Latte Art Champion
A national title that validated years of dedication and put ROSETTA firmly on the Specialty Coffee map.
2016
🌿 Openingbranches 2 & 3
Expanding tobranches Thep Khunarkon and Satharnasuk cementing a growing community of loyal customers
2018
🏆 Asia Latte Art Champion
Stepping onto the Asian stage and taking the top prize — putting ROSETTA on the international Specialty Coffee radar.
2019
🏭 ROSETTA Roastery Opens
ROSETTA Roastery — our flagship roasting facility, giving us full control over every Roast Profile. Mae Bu Ya Signature developed here.
2020
🌱 Mae Bu Ya Farm, Chiang Rai
Mae Bu Ya Farm established in the Chiang Rai highlands — completing our Farm-to-Cup vision with full seed-to-cup ownership.
2022
🌊 Beach Club Bang Saen & 📦 Wholesale
Opened ROSETTA Beach Club Bang Saen — specialty coffee by the sea. Simultaneously launched Wholesale Bean Supply for café partners nationwide.
2023
🏙️ Expanding Northeast — Udon Thani
ROSETTA Udon Thani brings Specialty Coffee to Northeast Thailand, extending our reach across the entire country.
2025
🚀 ROSETTA Today — 6 Branches & Growing
6 branches · Roastery · Farm · Consulting · Academy · Wholesale — ROSETTA Still driven by the heart of a barista Barista who lives and breathes coffee
What We Stand For
Our Values
01
Craft Over Convenience
We never compromise on quality. Every cup is brewed with intention and precision.
02
Transparency
Know where your coffee comes from, who grew it, and how it was brewed. We can tell you every step.
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Community
ROSETTA exists because of its community. We build spaces where every person feels they belong.
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Passion First
Everything starts with passion, not profit. If we don't love what we're doing, we simply don't do it.
05
Education
Coffee gets better when drinkers understand more. We share knowledge at every opportunity.
06
Sustainability
Care for the farm, care for the community, care for the planet. A good business leaves things better than it found them.
Single Origin · Chiang Rai
Farm Mae Bu Ya
Mae Bu Ya — Where Coffee Begins
1,200+
Metres Above Sea Level
100%
Arabica
Specialty
Grade
SCA Score
Farm
to Cup
Full Control
2020
Est. Year
About the Farm
Learn Coffee From Its Origin
Mae Bu Ya Farm sits in the highlands of Chiang Rai, at over 1,200 metres above sea level. Cool average temperatures, ideal soil moisture and balanced sunlight — the perfect conditions for exceptional Arabica.
We grow and tend every plant ourselves, harvesting by hand — selecting only the ripest red cherries one by one. Each lot passes through a strictly controlled process to preserve quality at every stage.
The result is coffee with a uniquely Mae Bu Ya flavour profile — fresh fruit aroma, natural sweetness, and a cup clarity that simply cannot be replicated anywhere else.
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Mae Bu Ya
Chiang Rai Highland Farm
Arabica1200m+Hand Picked
Farm to Cup Process
Every Step Controlled by ROSETTA
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Step 01
Growing
Shade-grown and organic. Plants are nurtured under canopy trees on the highland slopes.
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Step 02
Harvesting
Hand-picked only — selecting perfectly ripe red cherries, one by one, every time.
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Step 03
Processing
Washed, Natural or Honey — fermentation controlled with scientific precision.
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Step 04
Drying
Sun-dried on raised beds for 14–21 days under carefully monitored humidity.
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Step 05
Roasting
Roasted at ROSETTA Roastery using profiles developed exclusively for each lot.
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Step 06
Your Cup
Brewed by championship-trained baristas to champion standards at every branch.
Our Roast Profiles
Mae Bu Ya Collection
Mae Bu Ya Roast 81
Light-Medium · Pour Over Focus
Roasted light-medium to highlight the brightness, fruit and florals of Mae Bu Ya's terroir. Ideal for Filter, V60 and Chemex.
Fresh FruitFloralBright AcidityClean Finish
600 ฿/kg
Mae Bu Ya Roast 82
Medium · Espresso Focus
Roasted to medium to draw out body and sweetness. Perfect for Espresso, Latte and Cappuccino. Balanced enough for any brew method.
CaramelRoasted NutButterBalanced
600 ฿/kg
Seasonal Lot
Limited · Harvest Special
A special lot from each seasonal harvest. The Roast Profile is tailored to the unique character of every individual lot — for the curious drinker.
Fill in the form below and our team will get back to you within 24 hours.
Professional Services
Coffee Consulting
With over 14 years of experience and Asian Championship credentials, ROSETTA is the partner you need for every dimension of your café business.
What We Offer
A Complete Service
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Coffee Bean Supply
Premium Sourcing Partner
We supply Mae Bu Ya Single Origin and custom blends for your shop, with a Roast Profile tailored to your menu and equipment. Consistent Roast-to-Order, every week.
Farm DirectCustom RoastFresh Every Week
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Barista Training Program
Professional Skill Development
Training from Espresso Extraction, Milk Steaming and Dial-in Technique through to Advanced level — led by competition veterans from national and Asian championships. In-house or at ROSETTA Academy.
Foundation–AdvancedHands-onCertificate
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Latte Art Training
Champion-Level Technique
Learn Latte Art directly from Thailand and Asia champions. Rosette, Tulip, Swan and Advanced Free Pour — create a signature pour your customers will remember. 1-day workshop or full 5-day course.
Champion TrainerAll LevelsWorkshop or Course
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Branding & Identity Direction
Brand Building for Cafés
We define your Brand Direction, Visual Identity, colour palette, Typography, Tone of Voice and Brand Story — from day one through to a full rebrand for established shops.
Brand StrategyVisual IdentityStorytelling
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Marketing Strategy
Digital & Social Growth
Content Strategy, Social Media Direction for Facebook/Instagram/TikTok, Campaign Planning and Shopee/E-commerce Setup for cafés that want a powerful online presence.
Social MediaContent StrategyE-commerce
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Café Setup Consulting
Full Opening Package
We guide you from site selection and layout planning through equipment choice, menu creation, pricing, staff training and soft opening — a complete package from idea to opening day.
Full PackageEquipment GuideMenu Design
How We Work
Our Process
01
Discovery Call
A free 30-minute call to understand your business, challenges and goals. No commitment required.
02
Proposal
We present a customised package and roadmap built specifically for your business, with a clear timeline.
03
Execution
We get to work — whether it's Training, Bean Supply, Branding or Marketing, the ROSETTA team works alongside you.
04
Follow-up
We track results, refine the approach and provide ongoing support. You're never working alone — ROSETTA stays by your side.
Ready to Start?
Start with ROSETTA
Whether you're just starting out or ready to scale, we're here to talk.
A professional-grade programme for those pursuing a barista career or opening their own café. Hands-on practice with industry-level equipment throughout.
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